Showing posts with label "3G iphone". Show all posts
Showing posts with label "3G iphone". Show all posts

Saturday, August 16, 2008

iPhone 3G Dropped Call Problem: Understanding Mobile Devices




Without contributing to angry 3G iPhone customers worldwide--nor criticizing Apple, the carriers or Infineon, the chipset maker currently under siege--let me reduce the "irritation thermometer" a degree or two.

First, I must make clear that I'm not defending Apple, AT&T, other worldwide carriers, Infineon or God. Without divine knowledge, I can tell you that everyone else preceding God is working on the dropped call problem currently attributed to Infineon's chipset. The reported problem appears to relate to iPhone connection transfers from cell tower to cell tower. This explanation may change as Apple, the carriers and Infineon further investigate.

Mobile phone users need to understand that signal-related problems with cellular devices usually stem from a number of related factors--not just one. Here are the main factors:
  1. Components

    Mobile devices contain a myriad number of individual components--some related to signal/RF functionality, others to cameras, music players, chipsets, displays and other components. The components, as with your PC or Mac, interact with each other, sometimes causing system crashes, dropped calls, weak signals and other problems. Generally speaking, the non-RF components, such as a camera, are unrelated to RF components, such as the phones antenna or 3G chipset. Components, similar to computers, are chosen from numerous suppliers and frequently change as the mobile device evolves: more features, identified buggy components, cost, etc.
    |
  2. Firmware

    Firmware are the hard-coded chips built into a mobile device, controlling video displays, RF signal output, touch screens and most other phone functions. Firmware manufacturers, such as Infineon, provide flash firmware updates to fix problems or increase performance. Wikipedia's short article on firmware is a good introduction to the subject.

  3. Software

    Little need be said here. Mobile users--especially iPhone users--are very familiar with the software already embedded or occupying internal memory on the iPhone. But keep in mind, especially with the opening of Apple's new Application Store, that adding any software to a mobile phone, just like a computer, has inherent risks. Application developers have rigid protocols for testing software before release, but it's inevitable you will eventually load a software program on your iPhone that causes problems. Software problems are easier to diagnose and fix. First step: remove the software and see if the problem goes away. Like firmware, software developers release upgrades and updates that resolve problems and increase functionality.

  4. Carrier Infrasructure (Towers, cellular radios, etc.)

    If you read my previous post here on MTI, you're aware of AT&T's steps to install more cell towers, 3G radios and other RF devices that control its network. However, AT&T, as with all carriers in the U.S. and abroad, rely on roaming partners (covered next) that handle cell phone call pass-offs as you move out-of-range of the current tower.

  5. Roaming Partners

    Cell phone carriers share towers and other RF equipment with other carriers to avoid duplication, effectively increasing the geographic areas offering coverage. Without roaming partners, U.S. and other other carriers would have significant coverage gaps, resulting in an increase in call drops. 3G or broadband coverage areas are one of the weaknesses in U.S. coverage and that, in part, accounts for both voice call drops and slow data downloads, most especially on a data-intensive device such as the 3G iPhone. Until recently, T-Mobile, which uses AT&T and other roaming partners, didn't have its own network. It piggy-backed off coverage supplied by its roaming partners. (Check out GSM World, a great site that explains roaming and lists carrier roaming partners.)

  6. Location

    "Location, location, location"--the often-used explanation for real estate prices--is even more true with cellular. Forget the carriers' TV commercials ("More Bars," "Best Network," "Fewer Dropped Calls"). Cell phone RF strength varies from moment-to-moment, especially when you're mobile, and no carrier can predict the strength and quality of the signal on your handset at any point in time. Generally, speaking, you'll get a stronger, more stable signal, if you're outside away from buildings, trees and other RF obstacles, but RF signal strength and call drops are unpredictable, despite the coverage maps carriers show on their websites.

  7. Weather

    Inclement weather affects RF signals from your handset to-and-from cell phone towers. As you move through space in your car, bus, train or walking, weather conditions, as with tower locations, will affect signal strength, call quality, 3G availability and, yes, dropped calls. Read this short article on weather and other factors affecting your mobile phone.

  8. Voice & Data Traffic

    (See my previous MTI article on the 3G iPhone straining AT&T's network.) In general, as greater demand is placed on mobile carrier networks, performance deterioriates. The carriers continue monitoring network quality, making adjustments in cell tower switching, installing additional antennas and adding roaming partners. RF propagation is very complex, as you've probably sensed by now.

    Before U.S. users started rapidly switching from wired to wireless phones, the problems encountered were due primarily to old analog networks (TDMA is a one example.) When the carriers went digital, they improved call quality and coverage, but U.S. users increased dramatically. Penetration is now approaching 85% of the entire population with 260,000,000 handsets in use.
For an excellent summary of how cell phones work, check out "How Stuff Works," a great site that answers questions on almost any topic.

Friday, July 11, 2008

Steve Jobs Knows What I Want and "I Need a New Phone"

Amusing. Due to the globe spinning, the 3G iPhone hit Australia, then Europe, then the U.S. It appears so far that phone activations in all countries except the U.S. are going fine. AT&T and Apple--unprepared for the onslaught--experienced software activating glitches, requiring iPhone buyers to complete the final activation at home using iTunes. Ah....well...

I took a quick spin around major blog and news sites this morning. The buzz surrounding Apple and AT&T stores in the U.S. appears less buzzy than during the first release. U.K. buyers and non-buyers were less gleeful--but, of course, they're British.

The funniest comment came from a New Zealand buyer who said: "Steve Jobs Knows What I want and I need a new phone." This must be true because, next to God, only Jobs would have enough insight into the cellular needs of the world.

Press reports about the 3G gray market in action are growing. The hackers, as expected, should have an unlocked 3G iPhone available on eBay and elsewhere within short order.

Not that anyone would ever return an iPhone within the 30 day AT&T "trial period," but confusion stil reigns whether the 10% restocking fee, charged by AT&T, is based on the $199 sale price or the MSRP. Time will tell, depending upon how many 3G iPhone users return the units. My guess is mostly new iPhone users will return. The diehards will keep the unit no matter the flaws documented in MTI, MarketingBeyond and elsewhere. Click here for the full documented history.

We'll let the dust settle.

Wednesday, July 9, 2008

3G iPhone Battery Life & Data Download Performance: Wake Up and Smell the Coffee

For anyone thinking of visiting their local Apple or AT&T store Friday to buy the new 3G iPhone, take notice. You are NOT going to be happy with your Web surfing experience and you are NOT going to be happy as you watch the iPhone's battery drain like an SUV sucking gas. The hype continues.

Walt Mossberg in his Wall Street Journal 3G iPhone review was too nice. But at least he published his test data in today's All Things Digital to warn off the wary. The user comments will fill you in on other complaints about iPhone features--or lack thereof--I won't cover here.

In my previous post "Steve Jobs, Hype and the 3G iPhone," I wrote about the latency (crawl-and-stall) nature of AT&T's broadband mobile network--and the battery drain problem. Mossberg's review confirms what I wrote.

Mossberg, testing the 3G iPhone in New York City, only achieved download speeds of 200Kbps to 500Kbps. (That's KILOBITS, not MEGABITS.) Due to the large screen size and resolution of the iPhone, 3G vs. Wi-Fi web surfers will be greatly disappointed. Add the fast battery drain and web surfing will be like ocean surfing on a slow wave that dissipates before reaching shore.

Why is this? Why will 3G iPhone users NOT achieve AT&T's 1.4Mbps (that's MEGABITS) claim? Why does the battery drain quickly, like other AT&T 3G phones?

As Verizon rightly claims, "it's the network." Despite the best 3G radio in the iPhone, it can't overcome the built-in latency (crawl-and-stall) and turtle-speeds inherent in AT&T's 3G network. The company is furiously installing 3G cell phone towers across the U.S. But it will take at least another year before most areas of the country have 3G and even average 1Mbps mobile download speeds.

This is not true in most European and Asian countries where mobile carrier networks, optimized for high-speed Internet downloads, deliver 6Mbps to 20Mbps on average. Even smaller countries--such as Finland and Denmark--average 7Mbps. (Listen to my podcast interview with Lennart Svanberg on MarketingBeyond). Svanberg is an Internet and mobile expert. In the podcast, he talks about mobile network data speeds in Europe and Asia.

And the battery drain? It's draining quickly because the 3G radio in the iPhone needs to draw more battery power to maintain the signal and maximize the download speed. And it's not only data speeds draining the life out of the iPhone. Mossberg's tests revealed a maximum of 5 hours talk time vs. 8 hours on the original iPhone, requiring Mossberg to re-charge the iPhone daily.

Considering the additional $240 AT&T is now charging for the data plan ($30 vs. $20) per month without text messaging, I wouldn't buy the first 3G iPhone version. If you have the original iPhone, keep it, unless you're very dissatisfied with AT&T or touch phones in general.
If you're dead-set on buying a 3G iPhone, WAIT for at least a few months until AT&T and Apple fix bugs and optimize the device.

As AT&T--now approaching 75 million customers--continues expanding, network demand for voice and data services will grow faster than AT&T can deliver. Wait for the dust to settle before changing carriers or mobile devices.

Wednesday, May 28, 2008

3G Apple iPhone Dilemma: Can Apple Make It Happen?


It's buzzing out there in iPhone land. While rumors run rampant about the "3G iPhone," enabling fast Web surfing, gaming and other applications, neither AT&T, Apple, Steve Jobs or God know how a 3G-enabled iPhone will perform on AT&T's broadband network. (Well, maybe God.)

Complete story on Mobile Telephone Marketing...