Friday, July 11, 2008

Steve Jobs Knows What I Want and "I Need a New Phone"

Amusing. Due to the globe spinning, the 3G iPhone hit Australia, then Europe, then the U.S. It appears so far that phone activations in all countries except the U.S. are going fine. AT&T and Apple--unprepared for the onslaught--experienced software activating glitches, requiring iPhone buyers to complete the final activation at home using iTunes. Ah....well...

I took a quick spin around major blog and news sites this morning. The buzz surrounding Apple and AT&T stores in the U.S. appears less buzzy than during the first release. U.K. buyers and non-buyers were less gleeful--but, of course, they're British.

The funniest comment came from a New Zealand buyer who said: "Steve Jobs Knows What I want and I need a new phone." This must be true because, next to God, only Jobs would have enough insight into the cellular needs of the world.

Press reports about the 3G gray market in action are growing. The hackers, as expected, should have an unlocked 3G iPhone available on eBay and elsewhere within short order.

Not that anyone would ever return an iPhone within the 30 day AT&T "trial period," but confusion stil reigns whether the 10% restocking fee, charged by AT&T, is based on the $199 sale price or the MSRP. Time will tell, depending upon how many 3G iPhone users return the units. My guess is mostly new iPhone users will return. The diehards will keep the unit no matter the flaws documented in MTI, MarketingBeyond and elsewhere. Click here for the full documented history.

We'll let the dust settle.

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