Friday, February 15, 2008

Touch Me, Talk to Me: Mobile Device Convergence




















A recent BusinessWeek article about Google in Japan, describing the Japanese preference for Web browsing on their mobile devices, reminded me again how the world is heading inevitably from the PC to mobile handsets. The Japanese best demonstrate this trend as mobile users surf the Web, view maps, download music, text and email from their homes, businesses, parks, street corners and subways. To the Japanese, mobile is where you are--not necessarily when you leave home.

Voice and data integration still remains a mystery to me. While many handsets throughout the world offer voice dialing, controlling your mobile device's functions by voice alone is growing more slowly than touch screens. This is especially peculiar since speaking is easier and faster than operating keypads or using touch screens.

In my ideal Android mobile device PDF, which is available on MarketingBeyond, I summarize my four requirements--including voice control:
  • Global Mobility--handsets running on 4G networks with download speeds exceeding 100mbps accessing the Web from anywhere on Earth. A "global hotspot" connecting all mobile device users.
  • Multi-Dimensional. VOIP connectivity for all phone calls and multi-media messaging.
  • Voice Control. Operating all device functions and enabling speech-to-text input in any language.
  • Solar Powered. A solar panel underlies the mobile device's large touch screen, powering devices, similar to hybrid cars running on both fuel and electricity.
A fantasy dream of mine? Not really. The PDF contains links explaining existing and new technologies for such devices in the next few years. As 3G and 4G networks emerge across the globe, the greatest challenge is market acceptance. Mobile users in Asia, the U.K. and Europe already embrace more powerful wireless devices and applications. The majority of people in the U.S. and third-world countries, except early adopters, will take time to realize the benefits of advanced wireless technologies.

As mobile devices take over many functions handled by personal computers, however, the mental chasm between voice and data will disappear. In the next five-to-ten years, mobile users will communicate with their devices as they do with people. "Touch me, talk to me" will not be an advertising slogan. It will be a mobile reality.

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