Ideal Android Mobispheric Device: The Bridge Connecting the World

And It Begins...The ideal android Mobispheric Device. Click here.

Mobile Phone Form Factors in an Android Age

As we continue adding features to our new Android-enhanced Mobispheric phone, I want you, for the moment, to think about the mobile device's form factor (shape) without any regard to features. Probably a lot of you are using standard flip phones or candy bar designs. But the cellular phone manufacturers will undoubtedly roll out new, innovative designs as application programmers release their applications. Check it out here.

Mobile Phone Braille Touch Screens for the Visually Impaired, Deaf and Mute: The Mobisphere Expands

Many of us who use mobile technology forget the millions of blind, visually impaired or deaf persons in the Mobisphere. Samsung has already delivered a braille phone to the market and a speech device that integrates with a mobile phone's GPS system is also available.

These and other devices, equipped with text-to-speech and speech-to-text, are essential components of our ideal mobile device.

The needs of ALL humans on Earth--not just those who are fortunate to have unimpaired senses must be met in the Mobisphere...The search for the ideal mobile device continues here and on MarketingBeyond.

The Future of Cell Phones in the Mobisphere

Ready for the Mobisphere? The countdown is on as we create the ultimate mobile device on Earth. Check out MarketingBeyond, add the mobile features you want and get ready for the future.

Mobile Telephone Marketing: Welcome Back!

Mobile Telephone Marketing: Welcome Back!

Google Rises, Apple Falls: Poor iPhone Marketing Strategies

In previous blog posts here and elsewhere, I've described the iPhone as one of Apple's greatest marketing mistakes. Apple's recent price changes on the 8GB iPhone is causing massive disaffection among Apple iPhone purchasers who paid $200 more only a few months ago.

Steve Job's announcement of a $100 credit at Apple Stores and AT&T today caused additional concern among existing and potential new iPhone buyers who will wait for further price reductions. eBay sellers and buyers are in a quandary due to the price drop, which will cause massive bid retractions on auctions and seller re-listings to bring pricing in line with Apple's latest pricing. Meanwhile, Apple is attempting to meet its sales goal of 1M iPhones by December. Both domestic and international distribution is compromised by Apple's latest waffling on the price reduction. Google, however, moves forward with its gPhone and other mobile planning. (See BusinessWeek.) Apple entered the mobile telephony market without any experience and now suffers the consequences of mistaken pricing strategies, resulting in consumer disaffection. Time will only tell if Apple can repair the damage it's caused.

Google: a Search Engine or Content Disseminator?

As mobile carriers struggle to increase revenues through data plans, Google's continuing interest in dominating information delivery is ominous. Google with its deep pockets is pursuing the 700Mhz spectrum, developing prototypes of Google phones and partnering with the mobile carriers for mobile browsers enabled, naturally, with Google as the search engine. Advertising revenues will pay the light bill at Google. This move by Google greatly disturbs the carriers who also desire ad revenues to counteract the cell phone sales slump until more users agree to pay for mobile Web services. While Google's move into the cellular space is expected, its desire to invade mobile space as profitably as it has dominated non-mobile web space is a great concern. Google essentially is a content distributor--not only a search engine. Google brings value to users' web experiences due to its ability to deliver the content sought by its users, similar to Real Networks, a content distributor. Google is an electronic newspaper without reporters that provides searchable content quickly and effectively. It has no value as a content producer. Google's technology simply points users in the right direction like a book's table of contents or its index. Realizing this, it is reasonable why Google continues to seek new ventures such as GrandCentral, a web-based telecommunications service providing integrated mobile and landline telephony services, a further expansion of Google's marketing strategy to dominate the telecommunications space. This is both strategic and necessary for Google, since global mobile users increasingly seek content via their mobile devices in addition to voice. Without mobile ventures, Google's growth rate would diminish. Those concerned about global domination of mobile information dissemination and Internet connectivity should carefully watch Google's march into mobile telephony. The AT&T break-up in 1974 resulting in the "Baby Bells" (Regional Bell Operating Systems or RBOC's), followed by its recent demise as only a brand, demonstrates that the Internet, similar to AT&T's telecommunications monopoly, can and does reduce competition, wiping out competitors and technological advances. Readers will find additional information on wireless on my other blogs: Mobile Telephone Marketing, my eBay blog, reviews and guides and on my Innovative Communication Solutions website.